ThoughtBurst partners with IBM around the Digital Experience

  • Posted on: 24 April 2014
  • By: ThoughtBurst
ThoughtBurst provides a number of services in the digital channel and marketing automation area. We are a partner with IBM software group in this space, and in support of our strategy and other services, we deliver a full range of professional services around the following IBM product sets: 
 
  • Customer Experience Management 
  • Digital Marketing Optimization 
  • Cross-Channel Marketing Optimization 

Contact Center 2020 - From forgotten cost base to thriving interaction hub

  • Posted on: 29 March 2013
  • By: ThoughtBurst

The core objectives of today's contact center differ very little from the call center of 20 years ago – that is, to effectively and efficiently respond to customers contacting the organization.  However, the technology that has become available during that time period has provided the opportunity to move from call center to a virtualized multi-channel and multimedia environment that has most recently become social media community enabled.

Initiatives to support this move include:

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