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Marketing Operations – “The marketing model moves on”

Make no mistake - marketing is undergoing a dramatic and fundamental change.  In the last few years we have seen the rise of a number of new paradigms, which are fundamentally impacting the marketing function:

Although marketers are investing a higher percentage of their marketing spend into these newer marketing channels and in particular into Social media and Search engine marketing, traditional channels such as print media, mass mailing, TV & radio advertising, and telemarketing still proliferate.  Indeed, in the business to business (B2B) marketing space, the more traditional channels still drive a significant number of leads, and trade shows, press releases, trade magazines, industry advisors and other influencers add to the B2B marketing toolkit.

Therefore in developing an approach to marketing today, it is important to combine traditional and new approaches to marketing, in proportions that reflect your target market and demographics, whilst recognizing that in many cases, the new approaches have dramatically displaced the more traditional ones – and will do so more and more as time goes by.

 

Our marketing operations services

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How we can help improve your marketing function

ThoughtBurst can help you meet your business objectives in the marketing area.  We can help you:

 




Method and tool support

Our C-SOAR™ method provides significant support for our marketing services.  The strategy and assessment (S&A) component of the method enables assessments and strategy engagements in this area.  The A3D component of the method supports the full-lifecycle of engagements from analysis through to deployment.

The C-SOAR™ method is backed by our RCM Model, which provides significant support for marketing performance across all 9 of the channels included within the model

The C-SOAR™ tool supports the method and enables our consultants to capture engagement specific information consistently and effectively.